Full-Service Creative Production Agency, South Africa & Global

YOUR CREATIVE
POWER PARTNER

316 Creative is a full-service creative production agency rooted in ethics, morality and faith. We allow creativity and strategy to be a two-way street, keeping creativity human, and delivering measurable results that build enduring partnerships based on trust and mutual success.

See Our Work What We Do WhatsApp Us
90+
Team Members
200+
Brands Served
3,200+
Events Produced
40,000+
Hours of Content
10,000+
Broadcast Hours
25
Countries Reached
Who We Are

Create Brilliance

Three Sixteen Creative (316 Creative) is a B-BBEE Level 2 creative production agency that believes in allowing creativity and strategy to be a two-way street. We keep creativity human, and we're an agency built on ethics, morality and faith.

We specialise in creative and strategic brand development, digital marketing and content production. We bring creative concepts to life through technical expertise and production capabilities, producing impactful campaigns across traditional and digital channels, from TV to TikTok.

Rooted in client centricity, ethics and faith, we drive measurable results and build enduring partnerships based on trust and mutual success. With 55 vehicles, 90+ staff, and a global network of the best crew in the business, we are equipped to deliver on any brief, at any scale.

Our role is simple: to deliver on your KPIs.

B-BBEE Level 2 Soon to be Level 1 · 100% Black Female Owned
Registered: 316 Creative Pty Ltd
Strategy First

We front-load the thinking. Every project starts with your objective, creative without strategy is just noise.

We Don't Do Cheap & Nasty

We insist on doing it correctly. We deal with problems as they occur, and we never compromise on quality.

Globally Connected

We're connected with all the best crew globally. 25 countries. Yes, globally. That's our cinematic guarantee.

35–40% More Value

By beating the production learning curve, standardising, using pros, and repeating what works, we deliver significantly more value per rand.

People Over Profit

Knowing people come first is not a tagline. It's how we run our agency and how we treat every client and collaborator.

Agency Positioning

Full Spectrum Coverage

From concept and ideation through to development and delivery, we operate across every channel, every platform, and every format. ATL to OTT, traditional to Web 3.0.

ATL
Above the Line
TV · Radio · Newspapers · Magazines · Billboards
BTL
Below the Line
Press · Print · Email · PR · Direct
TTL
Through the Line
Social · Web · DOOH · Video on Demand · WEB 3.0
OTT
Over the Top
Show Development · Podcasting · Streaming · Video on Demand
Brand Alignment
Content Development
Social Management
Event Activation
Our Approach

Methodology

We're upfront about how we work, because the right process is what separates great work from wasted budget.

Why We're "Difficult" to Work With

(But definitely worth it)

  • We front-load the pain, we do the hard thinking upfront so execution is seamless
  • We insist on doing it correctly, no shortcuts, no compromises
  • We deal with problems as they occur, no sweeping things under the rug
  • We don't do cheap and nasty, full stop
Why We're Easy to Work With
  • We are the best, because of our approach
  • Develop within budgets, every time
  • Propose solutions from the start
  • Unmatched business ethic
  • Priority driven, your KPIs are our KPIs
Our Methodology
  • Brand consistency & growth
  • Multichannel strategic positioning
  • Manage and develop engaging content
  • Solutions and implementation
  • Training and empowerment
Why You Should Work With Us
  • Remove the learning curve, time, cost & effort decrease as you progress
  • Experts in all styles of production, eliminate production complexity
  • Connected with the best crew globally
  • Access to top tier gear, our cinematic guarantee
  • 35–40% more value by beating the curve

"Always be the dumbest person in the room, is making sure you surround yourself with the best in the business."

316 Creative Philosophy

What We Do

Our Capabilities

A full-service creative production house operating across every channel and format. From a single TVC to a multi-year content partnership, we have the team, the gear, and the global reach.

Video Production

Full end-to-end production from concept through to delivery. Pre-production, set design and build, casting, costume design, locations, crew, gear, full production and post production.

TVCDirectingEditingAnimation3D
Live Streaming & Broadcast

Professional live video and audio streaming. Multi-camera setups, broadcast graphics, 3D & 2D animation overlays. Established SOPs for live multichannel broadcasting.

Live VideoMulti-CameraOTTBroadcast
Brand & Content Strategy

Creative and strategic brand development, digital marketing and content production. Multichannel strategic positioning from TV to TikTok, CI compliant and strategy aligned.

StrategyBrand CIDigitalDOOH
Live Events & Activations

Global live events, retail shopper marketing, internal strategic communications, brand activations, and hybrid experiences, produced to broadcast standard.

EventsActivationsHybridAV
Podcast & Vodcast

Full concept ideation, studio design, multi-day multi-camera shoots, editing, sound mixing, voice over, and distribution. Show development for OTT platforms.

PodcastVodcastShow DevOTT
2D & 3D Animation

From motion graphics and animated lower thirds to full 3D product visualisation and broadcast animation, we bring brands to life through movement, with precision and creative flair across every format and platform.

2D Motion3D VisualisationBroadcast AnimationMotion Graphics
Conceptual Design

From initial brief to final creative concept, we develop ideas that are strategically grounded and visually compelling. Big ideas, brought to life across campaigns, activations, content series, and brand experiences.

Concept DevelopmentCampaign IdeasCreative StrategyArt Direction
Product Retouching

Professional post-production retouching for product photography and digital assets, CI compliant, pixel-perfect, and optimised for every platform from print to digital, e-commerce to broadcast.

Product PhotographyDigital RetouchingE-CommercePrint & Digital
Training & Skills Development

316 Academy offers masterclasses, courses and skills development, free public attendance or unique to a company. Student tuition assisted by client SDL, or on-the-job training.

316 AcademySDLUpskillingMasterclass
The People

Our Team

We surround ourselves with the best in the business, award-winning creative directors, seasoned producers, global cinematographers, and specialist strategists. Here's who leads the work.

Dean Konidaris
Dean
Head of Production / Head of Creative

Award-winning Managing Director & Marketing Specialist with 28+ years' experience leading global marketing and communication. Proven expertise in high-impact, innovative content across Digital Media, DOOH and all Traditional Channels. WEB2.0 / WEB3.0.

Olivia Mothilall-Neethling
Olivia
Project Director / Account Director

Translates complex briefs into seamless productions. Work spans South Africa, London, New York, Istanbul, Italy, and the metaverse. Partnered with Fortune 500s, cultural institutions and emerging tech ventures.

Palesa Makwanazi
Palesa
Beauty and Art

10 years' experience developing consistent brand look & feel across South Africa's major brands, including Jameson, KFC, Brutal Fruit, Parodontax, RawBank and Standard Bank.

Michele Bakos
Michele
Operations and Account Director

Senior operations leader with more than 20 years' experience across creative agencies. Works across leadership, client service, creative and finance teams to support both agency and commercial operations.

Claudio Henriques
Claudio
Creative Director / Head of Editing

Specialises in transforming brand visions into impactful, multi-platform experiences. Expert in conceptualising and executing innovative marketing strategies across digital, TV and social channels.

Vincent Boonzaaier
Vincent
Head of Video / Lead Cinematographer

Broad experience and technical acumen across established and cutting-edge filmmaking tools. Believes that a good eye and an open mind are the most valuable assets a cinematographer can possess.

Ricardo Ferreira
Ricardo
Head of Animation & Compositing, Italy

Experienced videographer specialising in filming, editing and motion graphics. Experience across the full production pipeline from conceptualisation through to post-production. Based in Italy.

Just Some of the Amazing People We've Worked With

Our Clients

200+ brands. 25 countries. From South Africa's biggest corporates to global multinationals, we've delivered for the best.

Vodacom
Standard Bank
Telkom SA
BCX
Toyota
RawBank
ABSA
BMW
Coca-Cola
Volkswagen
FNB
Shell
Johnnie Walker
Ford
Scania
Honda
Fanta
McCain
Nando's
DSTV
CNBC Africa
Parodontax
JSE
Stellantis
Haleon
Hatch
Mercedes-Benz
Informatica
Imperial
Embassy of Ireland
Selected Work

Case Studies

A selection of projects that demonstrate the depth, range and problem-solving capability of the 316 Creative team.

Parodontax, GSK / Haleon
TVC, Digital, OOH & Influencer Campaign
Digital · TV · DOOH · Outdoor

A full end-to-end production for Parodontax, from concept through to national broadcast, digital, outdoor and influencer rollout. One of the most comprehensive single-brand productions 316 Creative has delivered.

Challenges & Solutions

Set Design & Build from Scratch
The brief required a custom bathroom set built to broadcast specification. We designed, built and dressed the full set in-house, controlling every detail of the visual environment.

TV Commercial, 20sec & 35sec
Two cut lengths for different broadcast placements, shot simultaneously on the same production day with full crew, costume design, and post production.

18 OLV Assets & Influencer Content
Beyond the TVC, we produced 18 online video assets and managed multiple influencer campaigns, all CI compliant and consistent with the broadcast look and feel.

OOH & Digital Outdoor Placement
The campaign extended to billboards and DOOH screens nationally, with photography and artwork produced as part of the same unified production.
RawBank, DRC
Brand Relaunch TVC (English & French)
Digital · TV · DOOH · Outdoor · Radio

A brand relaunch TVC in English and French for RawBank DRC, one of Central Africa's leading financial institutions. A technically complex production that required creative problem-solving at every stage.

Challenges & Solutions

Shooting Restrictions in the DRC
Filming on location in the DRC presented significant logistical and safety challenges. Solution: the entire production was shot in Johannesburg, with set builds and location dressing recreating authentic DRC environments.

Casting for Local Authenticity
The brief required cast that would be believable to a DRC audience. We sourced an international and local cast combination that delivered the authentic look the client needed.

Aerial Footage of the DRC
Drone footage of actual DRC locations was essential to the story. We partnered with the BBC Wildlife aerial team to capture the footage on location, the only element actually filmed in the DRC.

Bilingual Delivery
The final TVC was delivered in both English and French with full animation, sound design and mix, ready for broadcast across multiple territories.
Standard Bank of South Africa
Podcasting, Vodcasting & Live Broadcast SOP
Digital · Social · Activations

316 Creative was appointed to establish and deliver the live broadcast operation for Standard Bank South Africa, designing the SOP from the ground up and executing a multi-year content and broadcast programme.

Challenges & Solutions

No Existing Broadcast Infrastructure
Standard Bank had no established live broadcast SOP. We designed and built the full Standard Operating Procedure for their live broadcasting operation, a framework still in use today.

Multi-Channel Live Production
Productions required simultaneous broadcast across multiple channels and platforms. We deployed multi-camera setups with live switching, broadcast graphics, and real-time distribution.

Podcast & Vodcast Programme
Beyond live events, we developed and produced an ongoing podcast and vodcast content programme, from concept through to publishing and distribution.

Animation & Broadcast Graphics
3D and 2D animation overlays, lower thirds, and branded broadcast graphics were developed to CI standard and integrated seamlessly into every production.
Telkom South Africa
Brand Relaunch & Weekly DOOH
Digital · TV · DOOH

316 Creative supported the Telkom South Africa brand relaunch across TV, digital and DOOH, delivering content at speed, at scale, and to strict CI requirements over an extended campaign period.

Challenges & Solutions

Weekly DOOH at National Scale
Telkom required fresh DOOH content updated weekly across a national network. We built a production pipeline capable of delivering CI-compliant assets on a weekly cadence without sacrificing quality.

24-Hour Production Standby
The brief demanded rapid turnaround at any point. We placed animators, editors, and sound engineers on 24hr standby, ensuring no brief was ever missed due to production capacity.

Cross-Channel CI Compliance
Content needed to be consistent across TV, digital, social and outdoor simultaneously. We built a curated CI-compliant asset library that could be adapted and deployed across every channel instantly.

Brand Relaunch Momentum
The relaunch required sustained creative momentum over an extended period. Our on-standby team ensured the brand stayed fresh, current, and consistent throughout the campaign.
BCX
Digital Innovation Awards 2023–2024–2025
Digital · Social · Event · Content

Three consecutive years as the production partner for the BCX Digital Innovation Awards, one of South Africa's most prestigious technology recognition events. A flagship production that grew in scale and ambition each year.

Challenges & Solutions

Full Studio Design & Build
Each year required a fresh studio environment built from concept. We handled full studio design, set build, lighting design, and technical infrastructure from the ground up.

Multi-Day, Multi-Camera Production
The awards spanned multiple days with complex scheduling. We deployed multi-camera setups with live switching, teleprompter, full crew and catering, managing every production element end-to-end.

Broadcast Graphics & Animation
Custom 3D and 2D animation overlays, lower thirds, and broadcast graphics were designed and produced specifically for each year's event, evolving the visual language annually.

Three Years, Consistent Excellence
Winning the brief for three consecutive years is a testament to delivery. Each year we raised the bar, in production value, creative ambition, and operational execution.
Volkswagen South Africa
Golf 8 GTI Launch
ATL · Digital · Event

A full national campaign for the launch of the Volkswagen Golf 8 GTI across South Africa. Full 3D animation, photography, videography, editing, and live national event coverage, with multiple content streams running simultaneously to serve different audiences and platforms.

Challenges & Solutions

National Scale, Immediate Release
The campaign required content to go live on social media the moment the car was revealed, zero lag between event and publish. We built a real-time content pipeline with editors on-site, cutting and publishing simultaneously with the live event.

Pre-Media Content
Teaser and pre-launch content was developed and scheduled ahead of the reveal, building anticipation across digital and social channels without revealing the car before its time.

Post-Awards Content
Following the launch awards ceremony, a separate content package was produced to celebrate the accolades and extend the campaign's life across platforms.

VW Global Exco Special Content
A dedicated, premium content package was produced exclusively for the VW Global Executive Committee, a high-end, brand-elevated cut of the campaign for internal leadership use.
316 CREATIVE IS YOUR
CREATIVE POWER PARTNER

We don't believe in holding onto knowledge. Helping our clients grow, helps 316 Creative deliver. People over profit, always.

READY TO CREATE SOMETHING?

Tell us about your next project. Whether it's a TVC, live event, content campaign, podcast, or something entirely new, let's talk.

Email Us WhatsApp Us Church Training Course
dean@316create.net
training@316create.net
072 791 6198
316creative.co.za

The Foundation of Our Name

“For God so loved the world that he gave his one and only Son, that whoever believes in him shall not perish but have eternal life.”

John 3:16